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The Impact of Information Technology on the Three Internet Titans: Google, Apple, and Microsoft

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Ann Reid-ShawThe three internet titans – Google, Apple, and Microsoft are competing aggressively for the top spot in mobile computing devices to claim the e-commerce marketplace.  Who will win this triangular struggle within the next five years?

The company to win the mobile market is one who will use business intelligence tools to gather and analyze customer-changing requirements, current trends, to stay abreast of competitors’ actions, and make quality and profitable decisions. The key to winning this fight is wooing the customers with top-notch products/services at affordable prices!

 

The attached mini-research paper (click on link:  IT Impact on Internet Titans) examines the industry attractiveness and competitive strength; discusses which competitor in the industry has the best strategy, and the main driving forces the industry is going forward in five years.

 

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